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Northeastern Wisconsin

Northeastern Wisconsin

Serving Brown, Calumet, Door, Fond du Lac, Kewaunee, Manitowoc, Marinette, Oconto,
Outagamie, Shawano, Sheboygan, and Winnebago counties.


Selected headlines — 10/15 edition of The Business News

Goods are vintage, ‘cool’

Drury opened Salvage and Arifacts store in Green Bay

by Alysha Schertz

Pat Drury loves “cool, old things.” Now, with the opening of his new retail store, RE: Salvage & Artifacts, 411 Dousman Street in Green Bay, he wants the community to love them too. “I just have a deep respect for the craftsman of that era,” Drury said. “They didn’t have the machines or the equipment that we have today, and they worked so hard to create so many beautiful pieces. We need to preserve that.” RE: Salvage & Artifacts features a collection of historic items Drury has salvaged from projects he’s done, but it also features custom design and build items he and his team have created using various pieces of vintage salvage. “That’s what “RE” is about,” Drury said, “re-cycled, re-used, re-created, re-designed and re-imagined.”Read More

Even kids need college apparel

Neenah business was started to get littlest fans into the team spirit

by Amanda Lauer

There are thousands of colleges across the United States and every college, big and small, has countless fans — big and small. College Kids, at 209 Rockwood Lane in Neenah, was started to produce licensed collegiate gear to get even the littlest fans into the team spirit. College Kids came on the apparel scene nearly 20 years ago, but its roots go back to 1967 when Kim Vanderhyden started a screen printing business during high school. “I learned screen printing from a nun at St. Mary High School in Menasha,” Vanderhyden said. “Sister Regina was a unique nun. That’s how I started my first company that was called Downers. The word Downers came from working down in the basement.” Vanderhyden began his college career at UW-Fox Valley because he didn’t want to be away from his business at that point. He finished his degree at UW-Milwaukee.Read More

People who make a difference

Diederich learned importance of giving back at an early age

by Nancy Barthel

Jessica Diederich, director of Partnerships and Community Relations for the Greater Green Bay Convention and Visitors Bureau, couldn’t be more proud of her adopted home of Green Bay. In her position, she gets tremendous satisfaction working with tourism-based businesses, such as hotels and restaurants, to help them make a lasting impression on visitors. It was 18 years ago when she first arrived in Green Bay from Sioux Falls, S.D., at the age of 20. She was being wooed by Sprint to help establish the very first Sprint stores in Wisconsin. She had worked for Sprint since her high school graduation and the company saw something it liked in her.Read More

Growth Strategies

Extreme Customs keeps things rolling

by Amanda Lauer

Tyler Reilly is a quick learner. It took him less than 48 hours to figure out that college wasn’t for him. “I went to school at Fox Valley Technical College for a day and a half,” he said. “I ended up realizing that wasn’t going to work out. I wanted to do something more, so I focused on my internet business.” His original business, Extreme Customs, started in 2003, the year Reilly graduated from high school. “I started the business in my mom and dad’s garage in Wautoma,” he said. Reilly attributes beginning his business to the movie “The Fast and the Furious.” “I actually had that same car, a ’95 Mitsubishi Eclipse,” he said. “I wanted that exact bumper that was in the movie. I ended up talking to a guy in California who sold body kits (front bumpers, side skirts and rear bumpers) and he sold me on trying to sell two other kits to save on shipping. So, I found a couple people who also wanted body kits. It worked out, so I kept trying to sell other body kits for other vehicles on the internet.”Read More

The List

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