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ELECTRONIC SPECIFICATIONS: Technical Specs: Macintosh using QuarkXPress 7.0, Photoshop CS3 and/or Illustrator CS3 (files can be sent in lower versions). Must include fonts and graphics. Line art must be at least 600 dpi and photos should be 300 dpi. We will not be responsible for the reproduction of graphic elements that do not meet these requirements. Ads should be worked up to our specifications, size, etc. A laser printout of ad must accompany disk. A fax of the ads must come with the e-mail ads. We do NOT accept ads created in Microsoft Publisher, Powerpoint, or Word.
E-MAIL ADS: Same spec as above. Send hi-resolution PDF files if possible. All files and fonts must be compressed using Stuffit (except pdf files). We must receive a fax of the ad (Fax: 920-347-1287) to make sure the e-mailed ad is correct as received. E-mail address: prepress@goelement.com. Please specify the issue date the ad is to run.
DEADLINES: Space reservation and copy (Including changes, new art, etc.) deadline 5:00 p.m., fourteen days prior to date of publication. Final approved Camera-Ready Art/Electronic File: 5:00 p.m., 12 days prior to date of publication. Deadlines are earlier for special publications and during holidays. Please consult with your Account Executive.
FEES: Ads that require modification by the production department (size adjustment, photo/logo modification, type corrections, etc.) will be subject to additional hourly fees and may forfeit 15% agency discount.
PROOFS: Limit of two proofs per ad. $25 standard charge for any change thereafter.
AGENCY COMMISSION: 15% paid to accredited advertising agencies.
CANCELLATION: Cancellation of an ad or a change in its schedule must be received in writing before space reservation deadline. Ads cancelled after reservation deadline will be billed at 100%. *Requires a one-year contract.
Rates are per insertion. Other size, frequency, position, and color options are
available. |
PLEASE NOTE:
Illustrations below are not drawn to
scale. Please follow size dimensions only. |
